Heavy-Lifting Headline Writing Workshop

With sales copy, every word matters. But your headline matters the most.

Because your headline determines whether your reader keeps reading. And if they’re not scrolling, they’re not buying.

Headlines do the heavy lifting everywhere you market your business, like:

Your website
Your sales page or landing page
Your email opt-in and blog posts
Your inquiry form and proposals
Your social media graphics
And more

Which means if you're writing your own copy, you've gotta know how to reel ‘em in from the very first word.

How to avoid the most common headline writing mistakes, like vague copy or breaking the Rule of One (and confusing your audience)

Ingredients for headlines and crossheads that keep your reader engaged all the way down the page (including the most important section of your website or sales page: your hero statement)

Headline writing exercise with prompts (so you can tweak and improve your sales copy with me on the spot, whether it's your sales page, homepage, or something else!)

Plus...

you’ll get my list of headline writing exercise prompts I use to write sales copy AND a roundup of my go-to copywriting frameworks (so you can keep writing compelling copy beyond the headline).

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